Alert Submission Form

Use this form to submit your Alert Announcements for both LetsDoMN and MN Field Trip & Activity Library monthly email Alerts. You’ll always find the link to this form in the Partner Back Office on both websites.

For questions, contact:

Jennifer Zacks • jennifer@mnfieldtriplibrary.org • 612-387-0656
Doug Lyon • doug@mnfieldtriplibrary.org • 312-771-5355
Mark Peterson • mark@mnfieldtriplibrary.org • 612-518-8353

Don’t miss this opportunity to promote yourself to Group Planners!

Create your Alert Announcements – along with an ENGAGING photo, link to more info, and even a promotional video – to promote your field trip, assembly, tour destination, venue, program or performance! You can publish one announcement per Alert type each month. Be specific and stay fresh with each announcement (new photo, new copy). Announcements should be promotions for new or special programs, an interesting backstory, an upcoming event, information about upcoming productions or exhibits, special pricing alerts, or unique packages you are offering. After the email Alert is sent, your information is also posted on the homepage of the appropriate website (LetsDoMN displays the corporate-related announcements, and the MN Field Trip Website displays the 4 other Alert types). Alert announcements will be displayed until the next Alert is published, and they are always archived in each of the respective website blogs. The subscriber counts in each of the following group markets is as follows:

  1. Field Trip & Activities (youth recreation)16,000 subscribers
  2. Active Boomers (active adults & seniors)4,800 subscribers
  3. LetsDoMN Corporate Resources (event planners, company activities and Parks4Work special offers)6,000 subscribers
  4. Student Experiences (schools, educators, homeschool co-ops)14,000 subscribers
  5. MN Group Travel & Tours (tour operators/planners/bank & travel clubs, group leaders)5,400 subscribers

Our “Co-op Emails” spark special interest with Planners… they often keep them and pull them up to read the announcements – again! Are you surprised? Don’t be. This is great news for you.

Our co-op Alerts are treated much differently than “regular” marketing emails by planners in EVERY group market we work with.

When marketing to group planners and leaders, opens and clicks are interpreted much differently than in the usual consumer analytics. The context is much more personal and about influencing an individual decision-maker than throwing spaghetti up on a wall. Since group marketing and sales are relationship-based, “scrolling opens” tell us that planners are reading the 15-20 announcements in each Co-op Alert. The planners scroll through the announcements (your placement in the Co-op Alerts is not important – they’re look over all the announcements for new ideas), frequently saving and returning to an Alert to review the announcements and to click ones that interest them… often we find 50-100 additional opens a week after the Co-op Alert was sent out. We’ve even seen an uptick in readership from 1-3 months AFTER they rec’d the Alert. We suggest using a video in your announcement, too. If they don’t click your announcement, it doesn’t mean you failed. It could be timing, age, message content or writing (these you CAN control) or maybe they had to leave for a meeting. Sometimes we won’t see planners for a month or more… they come back when they choose to. Hint: videos are increasingly popular with Planners, especially if they are entertaining. Use them if you can… videos produced by cell phones are usually high enough in quality to use for a link from Youtube or Vimeo. Note: We cannot embed a video in your announcement… it must be linked.

Each “Planner click” tells us your messaging got the attention of a Planner (or numbers of planners). Your READ MORE link should take the Planner to a landing page on your website. Remember, announcements with specific, “call-to-action” messages get much more attention… and clicks! If you sound “run of the mill”, you’ll be treated like that!
Here are the numbers: 80,000 Scrolling Opens / 15,000 Planner Clicks (contact us for a breakdown between the group markets)

INSTRUCTIONS:

The CO-OP ALERTS are 5 Different Co-op Emails – one for each of the 5 Group Markets we serve – reaching a grand total of more than 45,000+ subscribers every month!

Each Co-op Alert is designed to reach individual planners in each specific group market and is emailed once each month. Each Alert has its own set of subscribers. Occasionally during the year, the Alert schedule will be altered due to holidays or events.

Use the following 2019 ALERTS CALENDAR that displays the publish dates of each email Alert through the year.

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2019 Alerts Calendar, Tips for Writing Announcements, and Timing Alert Announcements:

With Unlimited Monthly Rotation… Partners can reach 5 Unique Group Markets during the Program Year!
During your Partner year, you can use our unique Unlimited Monthly Rotation to make your announcements to the same or a different audience each month. Depending on the number of announcements you have contracted (1-5 per month), you can publish your announcements in any of the 5 Alert Categories per month. It’s your choice every month. YOU determine how to use this unique targeting opportunity with Unlimited Monthly Rotation of your announcements.
Suggestion: Look over announcements in Alerts for ideas for your own announcements.)

***NEW – “SAVE & CONTINUE LATER”  Feature is now available!

  • Next to the “Submit” button at the bottom of this form you will find the link to “SAVE & CONTINUE LATER“.
  • Once clicked, scroll down towards the bottom of the page to blue box.
  • Copy the link provided to continue writing your announcement at another time.
  • You can add an email address (to receive the link to continue later) in your inbox.
  • The link is valid for 30 days after submitting “Save & Continue.”    NOTE: attached images are not saved using this feature.

You will receive a green confirmation notice towards the bottom of the page.

Fields marked with an * are required.

ALERT TYPE – From the dropdown menu below, select the type of alert you want. You will see a description of that alert, when materials are due, and the publish date. Each Alert announcement is submitted separately using this Alert Submission Form.