Alert Submission FormLet's Do MN2021-01-19T09:31:47-06:00
Alert Submission Form
Use this form to submit your announcement materials for each of our 7 monthly email Alerts. Each Alert announcement requires a separate submission form. You’ll always find the link to this ALERT SUBMISSION FORM in the Back Office at the bottom of every webpage.
Instead of waiting for educators, group leaders, travel planners, families and consumers to find you, reach out to them first! Our method is to respectfully “tap them on the shoulder”, not flood them with emails multiple times a day or week. This email marketing approach works! 65,000 loyal subscribers currently get our co-op emails every month. In 2021 our subscriber count will grow to 175,000.
The emailALERTS are 7 unique co-op emails – each with up to 20 announcements & ads – sent to our proprietary lists of subscribers for our 7 group and consumer markets. Each Alert has its own list.
Remember! Blog & Social Media posts come with every submission. . .
A FEW IDEAS FOR GETTING MORE RESPONSE. . .
• New content and photo with every submission (a new program, attraction, special offer, etc). Avoid the yawns.
• Sell your EXPERIENCE, not price.
• Announce early & avoid the last minute “rush to promote”.
• Give planners the time they need to plan their adventures for groups (like schools) or consumers (like families).
• The READ MORE button is your friend. Your announcement will be linked to a landing page on your website that you designate.
• Plan your timing to seasonally promote healthy adventures, field trips, learning experiences, tours, programs or fundraising!
• Photos: include engaged, smiling people.
• Use VIDEO. We even offer a button for a video link (YouTube or Vimeo).
With Unlimited Monthly Rotation… Partners can reach up to 7 Group and Consumer Markets during the Year!
As a Partner, you can use our unique UnlimitedMonthly Rotation to make your announcements to the same or a different audience(s) each month. It’s your choice every month. You determine how to use this unique targeting opportunity with Unlimited Monthly Rotation of your announcements.
Next to the “Submit” button at the bottom of this form you will find the link to “SAVE & CONTINUE LATER“.
Once clicked, scroll down towards the bottom of the page to blue box.
Copy the link provided to continue writing your announcement at another time.
You can add an email address (to receive the link to continue later) in your email inbox.
The link is valid for 30 days after submitting “Save & Continue.” NOTE: attached images are not saved using this feature.
You will receive a green confirmation notice towards the bottom of the page.
10 Important Suggestions
10 IMPORTANT SUGGESTIONS WE WANT YOUR ALERTS TO WORK FOR YOU… EVENMORE THAN YOU DO!
ALERT SUBMISSIONS ARE DUE THE WEDNESDAY OF THE WEEK BEFORE EACH ALERT.
You will find the Due Dates in the Monthly Alerts Calendar, in the Alert Selection dropdown menu in the following form. Jennifer Zacks, our ALERTS Editor, also emails due date reminders each week.
Don’t miss ANY month. See the following graphs that suggest the most productive months. You cannot bank your Alert announcements… if you don’t use them, you lose them.
In our group markets, every click comes with a name.
And every name comes with a group (or more)! It’s quality, not quantity that counts. Since each planner represents dozens, hundreds or even thousands of individuals, write your announcement with a personal touch… in group sales and marketing it’s all about the relationship. Each planner can become your best salesperson!
Content is King – be specific. And mix it up with different messages…
Specific announcements about individual programs, little known information, or even quotes by satisfied customers can increase the probability of getting a click by a group planner…
Assuming the reader already knows about you is a FATAL mistake!
We are continually adding subscribers, and the chance that they know about your programs
AVOID using the same content or photos repeatedly.
This approach won’t get you the results you want. Promote a specific program or event, and “bait the hook” by offering specific, interesting, pertinent and timely tidbits. Don’t try to “close the sale” with your announcement; you want them to click your link, watch your video, read more… and contact you!
Use different photos for every announcement. Please, for the sake of your success! If they see a photo they recognize, the planner may just skip reading your announcement…. even if the content is different.
Group activities can require weeks to months to plan (depending on the type of group)
Group planners don’t buy on impulse (like individual consumers). Give planners time to book their group events, promote them, and prepare for them!There are even tour operators who take up to 5 years to plan a retail tour they will want to sell over and over again.
PDF’s don’t work in the Alerts.
Only jpeg images work in the Alerts. If you have a PDF brochure you want to make available, submit it to us for your literature carousel in our LetsDoMN DOWNLOAD CENTER and/or LIBRARY DOWNLOAD CENTER . You may also send us a link to a brochure on your website’s landing page.
SPECIAL CONTENT SUGGESTION: Perks4Work Special Offers
Perks4Work Special offers and discounts can be promoted in the LetsDoMN Corporate Alerts. They are for company activities, staff and employee club leaders who frequently forward them to employees. These offers can reach individual consumers who make purchases quickly and on impulse – unlike group planners. Contact Mark or Doug if you want to discuss this Perks4Work in more detail.
INDICATE WHICH ALERT YOU WANT from the dropdown menu below. You will see a description of that alert, when materials are due, and the publish date. Use this ALERT SUBMISSION FORM once for each Alert Announcement you want to send out.
After you click SUBMIT…
If you click submit and do not receive the following screenshot, we have not received your Alert Submission Form.
Check the form for fields that are not correctly filled out (and required), errors, or possibly you are trying to send the wrong image type (.jpeg file only).
If you did everything correctly & this still happens, please contact us: