Alert Submission Form

for MNFieldTripLibrary and LetsDoMN

Alert Submission Form2019-01-15T19:35:56+00:00

Alert Submission Form

Use this form to submit your Alert Announcements for both LetsDoMN and MN Field Trip & Activity Library monthly email Alerts. You’ll always find this form in the Partner Back Office on both websites.

For questions, contact:

Jennifer Zacks • jennifer@mnfieldtriplibrary.org • 612-387-0656
Doug Lyon • doug@mnfieldtriplibrary.org • 312-771-5355
Mark Peterson • mark@mnfieldtriplibrary.org • 612-518-8353

Don’t miss this opportunity to promote yourself to Group Planners!

Create your Alert Announcements – along with an ENGAGING photo, link to more info, and even a promotional video – to promote your field trip, assembly, tour destination, venue, program or performance! You can publish one announcement per Alert type each month. Be specific and stay fresh with each announcement (new photo, new copy). Announcements should be promotions for new or special programs, an interesting backstory, an upcoming event, information about upcoming productions or exhibits, special pricing alerts, or unique packages you are offering. After the email Alert is sent, your information is also posted on the homepage of the appropriate website (LetsDoMN displays the corporate-related announcements, and the MN Field Trip Website displays the 4 other Alert types). Alert announcements will be displayed until the next Alert is published, and they are always archived in each of the respective website blogs. The subscriber counts in each of the following group markets is as follows:

  1. Field Trip & Activities (youth recreation)16,000 subscribers
  2. Active Boomers (active adults & seniors)4,800 subscribers
  3. LetsDoMN Corporate Resources (event planners, company activities and Parks4Work special offers)6,000 subscribers
  4. Student Experiences (schools, educators, homeschool co-ops)14,000 subscribers
  5. MN Group Travel & Tours (tour operators/planners/bank & travel clubs, group leaders)5,400 subscribers

“Scrolling opens” stir the interest of Group Planners…

When marketing to group planners and leaders, opens and clicks are interpreted much differently than the usual analytics. The context is much more about influencing an individual decision-maker than numbers. Since group marketing and sales are relationship-based, “scrolling opens” tell us that planners are reading the 15-20 announcements in each Co-op Alert. They scroll through the announcements (position in Co-op Alerts means very little), frequently saving and returning to an Alert to click announcements that interest them… often we find 50-100 additional opens a week after the Co-op Alert was sent out. Use a video in your announcement, too. If they don’t click your announcement, it doesn’t mean you failed. It could be timing, age, message content (this one you CAN control) or maybe they had to leave for a meeting. Sometimes we won’t see planners for a month or more… they come back when they need to. Hint: videos are increasingly popular with Planners, especially if they are entertaining. Use them if you can… cell phone videos are ok to use.

Each “Planner click” tells us your messaging got the attention of a Planner (or numbers of planners). Your READ MORE link should take the Planner to a landing page on your website.
Here are the numbers: 77,000 Scrolling Opens / 14,000 Planner Clicks (contact us for a breakdown between the group markets)

INSTRUCTIONS:

The CO-OP ALERTS are 5 Different Co-op Emails – one for each of the 5 Group Markets we serve – reaching a grand total of more than 45,000+ subscribers every month!

The 5 Types of Co-op Alerts and Delivery Times

Each Co-op Alert is designed to reach individual planners in each specific group market and is sent out once each month. Each Alert has its own set of subscribers. Occasionally during the year, the Alert schedule will be altered due to holidays or events. Use the following 2019 ALERTS CALENDAR that displays the publish dates of each email Alert through the year.

*ALL Alert Submission Forms are due no later than the Wednesday of the week prior to each send date.

2019 Alerts Calendar, Tips for Writing Announcements, and Timing Your Alert Announcements:

With Unlimited Monthly Rotation… Partners can reach 5 Unique Group Markets during the Program Year!
During your Partner year, you can use our unique Unlimited Monthly Rotation to make your announcements to the same or a different audience each month. Depending on the number of announcements you have contracted (1-5 per month), you can publish your announcements in any of the 5 Alert Categories per month. It’s your choice every month. YOU determine how to use this unique targeting opportunity with Unlimited Monthly Rotation of your announcements.
Suggestion: Look over announcements in Alerts for ideas for your own announcements.)

***NEW – “SAVE & CONTINUE LATER”  Feature now available!

  • Next to the “Submit” button at the bottom of this form you will find the link to “SAVE & CONTINUE LATER“.
  • Once clicked, scroll down towards the bottom of the page to blue box.
  • Copy the link provided to continue writing your announcement at another time.
  • You can add an email address (to receive the link to continue later) in your inbox.
  • The link is valid for 30 days after submitting “Save & Continue.”    NOTE: attached images are not saved using this feature.

You will receive a green confirmation notice towards the bottom of the page.

Fields marked with an * are required.

ALERT TYPE – From the dropdown menu below, select the type of alert you want. You will see a description of that alert, when materials are due, and the publish date. Each Alert announcement is submitted separately using this Alert Submission Form.