LetsDoMN Partner Program

LetsDoMN Partner Program2018-02-28T10:27:43+00:00

 

 

LetsDoMN doesn’t wait for planners to find you!

Introducing a unique group marketing service that promotes your venue, event services, and/or discounts/special offers/ticket programs to corporate planners & buyers…
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Corporate, government and association decision-makers need a trusted resource for high quality, MN event planning venues & services, and unique providers of discount programs for companies and their employees.

LetsDoMN is it.
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IT ALL BEGAN IN 2010…
Over the past 9 years the MN FIELD TRIP & ACTIVITY LIBRARYa division of Adventure Partners LLC specializing in group marketing – has become a popular resource used by group planners & educators in 4 distinct group markets throughout MN (and in the surrounding states):

  • Education & Schools
  • Youth Recreation
  • Active Adults & Seniors
  • Tour Operators, Group Leaders & Travel Clubs (nationwide)

The Library’s Partners provide many Minnesota-based educational and recreational activity options that include field & day trips to attractions, travel to statewide destinations, performers, speakers, classes, camps, and fundraisers for all ages. Our Partners with educational programs complement school and classroom curriculum and are standards-supporting.

PARTNERS REACH OUT TO THOUSANDS OF GROUP PLANNERS… ALL YEAR LONG!
Each planner has their own universe of group members…40,000+ planners currently populate our database representing more than 2.23 million group members (all ages and types of groups, who participate in a group activity one or more times during a year). The planners we reach are from MN and the region… plus group travel planners in the travel trade who extend across the domestic U.S. and Canada.

SUCCESS MARKERS
The response to our website, email, social media and trade show marketing has been overwhelming. Success markers currently include 6,500+ monthly website visits, consistent email open rates at 30% and clicks at 20% for 40,000 subscribers, and 650 2017 Expo attendees representing, at best estimate, more than 300,000 K-12 students, youth & active adults, and tour group members served.

NOW WE’RE REACHING INTO MINNESOTA’S CORPORATE MARKET
After numerous requests & suggestions by both planners & Partners that we should also be a resource for planners in the corporate market, parent company Adventure Partners LLC has worked over the past year to create the exciting new corporate resource LetsDoMN.com.

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WHAT’S LetsDoMN?

LetsDoMN is a Minnesota-focused resource for corporate event & activity planners to use free-of-charge:

  1. To quickly search for unique meeting & event venues & suppliers, and
  2. To be “the place to go” for corporate discounts, coupon programs & special offers for companies, employees and their families. These discounts from theaters, museums, attractions, shopping and more, can be found on our website, in our monthly email Alerts, and/or linked to Partner websites… and can be obtained directly from a Partner using a discount code, employee ID, or pay stub.

WE’RE THE YENTA, NOT THE MIDDLE MAN…
Our goal is to connect suppliers and buyers. And if planners want to talk about their needs with us (instead of calling a supplier), we always encourage them contact Partners directly. Note: LetsDoMN is not a booking or talent agency, or a tour company. We get our funding from Partner advertising and promotional revenue.

WHO ARE THE PLANNERS & BUYERS WE TARGET?
They come from the corporate, government and association markets. In the corporate area, our database includes small businesses to large corporations. In government you’ll find agencies and departments at all levels… state, county and city. Association and Non-Profits populate our database because they also plan events and appreciate member-service discounts.
MEETING PLANNERS include both staff and independent meeting planners. We focus on serving the SMERF areas, but additionally you will find unexpected jewels like county fairs, community events and even concierge services.
BENEFITS COORDINATORS include human resources staff and employee club leaders who communicate news about discounts to their employees, and who coordinate ticket programs and special offers for companies.

CORPORATE DIRECT CO-OP MARKETING & OUTREACH… FOR A FULL YEAR
Like the MN Field Trip & Activity Library, we have designed LetsDoMN to provide our Partners consistent opportunities during their year to engage potential buyers with quality content without the high costs of traditional or trendy marketing. We provide co-op outreach directly to individual planners in select group markets using unique, templated marketing that effectively reduces the costs of customized marketing and advertising.

AS A PARTNER, YOU PROVIDE THE CONTENT & DETERMINE THE TIMING…
A Partner is a supplier (there are many supplier types) who participates in our LetsDoMN Partner Program.

WHAT’S THE PARTNER PROGRAM?
The Partner Program is a year-long unique outreach & resource program. It employs templated direct marketing tools we we have created to engage and connect buyers and planners.

GOING LIGHTYEARS BEYOND WEBSITE MARKETING…
At the hub of this program, buyers & planners use our password-free website to find suppliers. But unlike anything else, our Partner Program goes lightyears beyond website-only marketing. It is supported by our uniquely proactive outreach where suppliers – our Partners – use our email Alerts, Social Media to reach out to interested buyers & our annual EXPO for in-person group sales.  There is no middle man – making LetsDoMN a trusted resource for both planners & buyers. We are not a booking or talent agency. 

Planners appreciate our on-demand, password-free website with its filter-search capabilities and literature download services. They also like getting our Alerts filled with announcements and discounts. By blending these 2 markets together, we offer our Partners a direct, year-long pathway into the corporate market.  And our mission is always to help connect our Partners with these planners.

WE’RE ALWAYS GROWING OUR DATABASE OF BUYERS & DECISION-MAKERS
After years of building a very respectable database of educators, group leaders and tour operators for the MN Field Trip Library, we learned the right – and the wrong – ways to add subscribers to our lists. And we employing that now to build our new lists for the corporate markets we’re serving. And these are the well-qualified buyers who are connecting with Partners via our website (www.LetsDoMN.com), reading our Partners announcements in our monthly email Alerts, and who will be attending our annual August EXPO where suppliers and buyers engage in-person.

PARTNER OUTREACH “TOUCHES” INDIVIDUAL PLANNERS MANY TIMES DURING THE YEAR!
Our multi-channel marketing offers you the opportunity for numerous “touches” during the year – potentially many more than the 7 that traditional marketing professionals suggest are the minimum number to draw the attention of each buyer. Here’s how:
Alerts – 6,000 LDM subscribers
Homepage & Blog Posts of your Alerts – website visitors – and many more as our SEO results grow in numbers!
Social Media Posts of your Alerts: at least 12-24 touches to FB friends and Twitter followers.
Website Listing Boxes: at least 12 touches to each category
EXPO: dozens (or more) in-person touches

THE 4 LetsDoMN MARKETING COMPONENTS INCLUDE:

  • 1. Password-free RESOURCE WEBSITE – www.LetsDoMN.com 
    • The Hub of LetsDoMN marketing… since November 2017 we’ve have more than 2,100 page views.
      • Listing Boxes in 3 Categories including Event Planning. Company Activities & Corporate Discounts
      • Download Center for Partner brochures
      • Announcement Posts & Archives from Corporate Alerts
      • Directory
  • 2. MONTHLY CO-OP EMAIL ALERTS
    • Since January 2017, the LetsDoMN Corporate Alert has been sent monthly to our subscriber list of more than 5,300 planners
      • Includes meeting planners, HR and designated staff, employee club leaders
      • Partners can contract for 1 to 5 Alert announcements per month for 12 months
      • All Alert content is published as blog posts and are archived on the corresponding website, increasing SEO
    • Additionally, full Partners can opt to alternate their announcements between all 5 group markets:
      • LetsDoMN CORPORATE ALERT6,000 subscribers
        • Corporate & Independent Event Planners
        • Human Resources Staff, Benefits Coordinators, Employee Clubs
      • MN GROUP TRAVEL & TOURS5,400 subscribers nationwide
        • Tour, Receptive & Charter Operators, Bank & Travel Clubs, Group Leaders
      • MN ACTIVE BOOMERS CONCIERGE4,800 subscribers
        • Boomer & Retired Employee Groups, Park & Recs, Community Ed, Senior Centers,
      • MN FIELD TRIPS & ACTIVITIES16,000 subscribers
        • Scouts, Park & Recs, Community Ed, Libraries, Youth Orgs, Private K-4 Childcare
      • MN STUDENT EXPERIENCES14,000 subscribers
        • Schools (Public/Private/Charter), Homeschool Co-ops & Families
  • 3. SOCIAL MEDIA 
    • Alert announcements are also published on LDM homepage, Facebook and Twitter
    • Periodic LDM or MFTL announcements are made on LinkedIn (4,450 connections)
  • 4. ANNUAL EXPO
    • Face-to-Face Group Sales & “ConnectWorking” for Suppliers & Providers.
    • Planners from all 5 group markets we serve attend free-of-charge; in 2018 we are also inviting meeting planners.
    • Here’s a brief history of the EXPO held every August since 2011:
      2011 – Base Camp, Bloomington • 58 exhibitors and 165 attendees
      2012 – Mall of America, Bloomington • 68 exhibitors and 265 attendees
      2013 – Target Field, Minneapolis • 106 exhibitors and 385 attendees
      2014 – Champions Hall, Eden Prairie • 125 exhibitors and 410 attendees
      2015 – Minnesota History Center, Saint Paul • 126 exhibitors and 550+ attendees
      2016 – Minnesota History Center, Saint Paul • 132 exhibitors and 575+ attendees
      2017 – Historic Saint Paul Union Depot, Saint Paul • 167 exhibitors and 650+ attendees
      2018 – To be determined

CORPORATE BUYERS ARE LOOKING FOR QUALITY SUPPLIERS… AND YOU CAN BE FOUND, TOO, IF YOU’RE A LetsDoMN PARTNER
Our unique outreach into the corporate market will save you money and help you reach interested & qualified decision-makers.

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REGARDING PERKS4WORK AND OUR DISCOUNT PROMOTIONS
A Partner can offer up to 3 unique “Perks4Work” company or employee discounts, coupons or special offers every month  – 
and you can change your offers monthly! They can be the same, or different… (it depends on the Partner Program you select). Here’s where you can have them published:

1. Perks4Work Listing Box – Display your ongoing special offer – or services you provide – in your Perks4Work Listing Box paragraph.

2. “VIEW OFFER” Button in the Perks4Work Listing Box – This button is activated and appears when you provide your landing page URL and its ending date in your Partner form… and it will be linked to your website’s landing page that displays your discount program, coupons and/or your special offer. Pretty slick!

3. Your email announcement in the LetsDoMN Corporate Alert – Sent out to all subscribers and then published on the homepage of the LetsDoMN website – until the next Corporate Alert is sent out! Additionally, your Alert offer will also be sent out to our Social Media friends and followers via Facebook and Twitter.

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SO HOW DO I JOIN LetsDoMN?

To begin, contact Doug or Mark at Adventure Partners LLC and tell us you’re interested in being a Partner in LetsDoMN. Then we’ll talk and see if it makes sense, and if it’s a good fit for you.

We invite you to join as a Partner in LetsDoMN.

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The LetsDoMN Team
“Outreach that’s both productive AND fun!”

Mark Peterson
President
mark@letsdomn.com
612-518-8353

Jennifer Zacks
Alerts Editor
jennifer@letsdomn.com

Doug Lyons
Partner Development Manager
doug@letsdomn.com
312-771-5355

Shira Levenson-Mayket
Website Editor
shira.levenson@gmail.com

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Adventure Partners LLC
LetsDoMN and MN Field Trip & Activity Library
8014 Highway 55  #130
Minneapolis, MN 55427

612-518-8353

www.LetsDoMN.com
mark@LetsDoMN.com