LetsDoMN Partner ProgramLet's Do MN2020-11-11T21:04:47-06:00
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Corporate, government and association decision-makers need a trusted resource for high quality, MN event planning venues & services, and unique providers of discount programs for companies and their employees.
LetsDoMN is it.
IT ALL BEGAN IN 2010… Over the past 9 years the MN FIELD TRIP & ACTIVITY LIBRARY – a division of Adventure Partners LLC specializing in group marketing – has become a popular resource used by group planners & educators in 4 distinct group markets throughout MN (and in the surrounding states):
Education & Schools
Active Adults & Seniors
Tour Operators, Group Leaders & Travel Clubs (nationwide)
The Library’s Partners provide many Minnesota-based educational and recreational activity options that include field & day trips to attractions, travel to statewide destinations, performers, speakers, classes, camps, and fundraisers for all ages. Our Partners with educational programs complement school and classroom curriculum and are standards-supporting.
PARTNERS REACH OUT TO THOUSANDS OF GROUP PLANNERS… ALL YEAR LONG! Each planner has their own universe of group members…40,000+ planners currently populate our database representing more than 2.23 million group members (all ages and types of groups, who participate in a group activity one or more times during a year). The planners we reach are from MN and the region… plus group travel planners in the travel trade who extend across the domestic U.S. and Canada.
SUCCESS MARKERS The response to our website, email, social media and trade show marketing has been overwhelming. Success markers currently include 6,500+ monthly website visits, consistent email open rates at 30% and clicks at 20% for 40,000 subscribers, and 650 2017 Expo attendees representing, at best estimate, more than 300,000 K-12 students, youth & active adults, and tour group members served.
NOW WE’RE REACHING INTO MINNESOTA’S CORPORATE MARKET After numerous requests & suggestions by both planners & Partners that we should also be a resource for planners in the corporate market, parent company Adventure Partners LLC has worked over the past year to create the exciting new corporate resource LetsDoMN.com.
LetsDoMN is a Minnesota-focused resource for corporate event & activity planners to use free-of-charge:
To quicklysearch for unique meeting & event venues & suppliers, and
To be “theplace to go” for corporate discounts, coupon programs & special offers for companies, employees and their families. These discounts from theaters, museums, attractions, shopping and more, can be found on our website, in our monthly email Alerts, and/or linked to Partner websites… and can be obtained directly from a Partner using a discount code, employee ID, or pay stub.
WE’RE THE YENTA, NOT THE MIDDLE MAN… Our goal is to connect suppliers and buyers. And if planners want to talk about their needs with us (instead of calling a supplier), we always encourage them contact Partners directly. Note: LetsDoMN is not a booking or talent agency, or a tour company. We get our funding from Partner advertising and promotional revenue.
WHO ARE THE PLANNERS & BUYERS WE TARGET?
They come from the corporate, government and association markets. In the corporate area, our database includes small businesses to large corporations. In government you’ll find agencies and departments at all levels… state, county and city. Association and Non-Profits populate our database because they also plan events and appreciate member-service discounts.
– MEETING PLANNERS include both staff and independent meeting planners. We focus on serving the SMERF areas, but additionally you will find unexpected jewels like county fairs, community events and even concierge services.
– BENEFITS COORDINATORS include human resources staff and employee club leaders who communicate news about discounts to their employees, and who coordinate ticket programs and special offers for companies.
CORPORATE DIRECT CO-OP MARKETING & OUTREACH… FOR A FULL YEAR Like the MN Field Trip & Activity Library, we have designed LetsDoMN to provide our Partners consistent opportunities during their year to engage potential buyers with quality content without the high costs of traditional or trendy marketing. We provide co-op outreach directly to individual planners in select group markets using unique, templated marketing that effectively reduces the costs of customized marketing and advertising.
AS A PARTNER, YOU PROVIDE THE CONTENT & DETERMINE THE TIMING… A Partner is a supplier (there are many supplier types) who participates in our LetsDoMN Partner Program.
WHAT’S THE PARTNER PROGRAM? The Partner Program is a year-long unique outreach & resource program. It employs templated direct marketing tools we we have created to engage and connect buyers and planners.
GOING LIGHTYEARS BEYOND WEBSITE MARKETING…
At the hub of this program, buyers & planners use our password-free website to find suppliers. But unlike anything else, our Partner Program goes lightyears beyond website-only marketing. It is supported by our uniquely proactive outreach where suppliers – our Partners – use our email Alerts, Social Media to reach out to interested buyers & our annual EXPO for in-person group sales. There is no middle man – making LetsDoMN a trusted resource for both planners & buyers. We are not a booking or talent agency.
Planners appreciate our on-demand, password-free website with its filter-search capabilities and literature download services. They also like getting our Alerts filled with announcements and discounts. By blending these 2 markets together, we offer our Partners a direct, year-long pathway into the corporate market. And our mission is always to help connect our Partners with these planners.
WE’RE ALWAYS GROWING OUR DATABASE OF BUYERS & DECISION-MAKERS
After years of building a very respectable database of educators, group leaders and tour operators for the MN Field Trip Library, we learned the right – and the wrong – ways to add subscribers to our lists. And we employing that now to build our new lists for the corporate markets we’re serving. And these are the well-qualified buyers who are connecting with Partners via our website (www.LetsDoMN.com), reading our Partners announcements in our monthly email Alerts, and who will be attending our annual August EXPO where suppliers and buyers engage in-person.
PARTNER OUTREACH “TOUCHES” INDIVIDUAL PLANNERS MANY TIMES DURING THE YEAR! Our multi-channel marketing offers you the opportunity for numerous “touches” during the year – potentially many more than the 7 that traditional marketing professionals suggest are the minimum number to draw the attention of each buyer. Here’s how:
– Alerts – 6,000 LDM subscribers
– Homepage & Blog Posts of your Alerts – website visitors – and many more as our SEO results grow in numbers!
– Social Media Posts of your Alerts: at least 12-24 touches to FB friends and Twitter followers.
– Website Listing Boxes: at least 12 touches to each category
– EXPO: dozens (or more) in-person touches
Alert announcements are also published on LDM homepage,Facebook and Twitter
Periodic LDM or MFTL announcements are made on LinkedIn (4,450 connections)
4. ANNUAL EXPO
Face-to-Face Group Sales & “ConnectWorking” for Suppliers & Providers.
Planners from all 5 group markets we serve attend free-of-charge; in 2018 we are also inviting meeting planners.
Here’s a brief history of the EXPO held every August since 2011: 2011 – Base Camp, Bloomington • 58 exhibitors and 165 attendees 2012 – Mall of America, Bloomington • 68 exhibitors and 265 attendees 2013 – Target Field, Minneapolis • 106 exhibitors and 385 attendees 2014 – Champions Hall, Eden Prairie • 125 exhibitors and 410 attendees 2015 – Minnesota History Center, Saint Paul • 126 exhibitors and 550+ attendees 2016 – Minnesota History Center, Saint Paul • 132 exhibitors and 575+ attendees 2017 – Historic Saint Paul Union Depot, Saint Paul • 167 exhibitors and 650+ attendees 2018 – To be determined
CORPORATE BUYERS ARE LOOKING FOR QUALITY SUPPLIERS… AND YOU CAN BE FOUND, TOO, IF YOU’RE A LetsDoMN PARTNER Our unique outreach into the corporate market will save you money and help you reach interested & qualified decision-makers.
REGARDING PERKS4WORK AND OUR DISCOUNT PROMOTIONS
A Partner can offer up to 3 unique “Perks4Work” company or employee discounts, coupons or special offers every month – and you can change your offers monthly! They can be the same, or different… (it depends on the Partner Program you select). Here’s where you can have them published:
1. Perks4Work Listing Box – Display your ongoing special offer – or services you provide – in your Perks4Work Listing Box paragraph.
2. “VIEW OFFER” Button in the Perks4Work Listing Box – This button is activated and appears when you provide your landing page URL and its ending date in your Partner form… and it will be linked to your website’s landing page that displays your discount program, coupons and/or your special offer. Pretty slick!
3. Your email announcement in the LetsDoMN Corporate Alert – Sent out to all subscribers and then published on the homepage of the LetsDoMN website – until the next Corporate Alert is sent out! Additionally, your Alert offer will also be sent out to our Social Media friends and followers via Facebook and Twitter.
SO HOW DO I JOIN LetsDoMN?
To begin, contact Mark at Adventure Partners LLC and tell us you’re interested in being a Partner in LetsDoMN. Then we’ll talk and see if it’s a good fit for you.